Client:

UNC Chinese Student Association

About this project

This yearbook is designed for UNC Chinese students graduated in 2017.  I designed front and back cover, inner pages, and set up the frame for each student to fill in his or her own information. The yearbook was published and distributed to all the Chinese students graduated in 2017 at the graduation ceremony organized by UNC Chinese Student Association.

The yearbook contains both Chinese and English, and there are 60 pages in each book (Around 60 Chinese students graduated that year).

Challenge

Combining English font and Chinese font is difficult — they are so different and the Oxford rule doesn’t always work in this case.

The client wanted the cover to be both clean and detailed, which sounds contradicted.

Solutions

I texted over 20 combinations and finally come out with a good font group.

The yearbook should be youthful and containing elements of UNC, so I graphed vector icons for Silent Sam, Wilson Library, the Old Well, the Bell Tower, rams and a basketball dunk. I used silhouette so it’s detailed but also remain a clean style.

The result

The graduation event was a huge success. Everyone liked the yearbook and the published prints were of very good quality. Many students purchased more than one copy at the graduation ceremony. I really appreciate this opportunity to be bale to design something that will be treasured and kept as a memento.

Capabilities involved

Adobe Illustrator, Pages, MicrosoftWord, typesetting